The Role of Influencers in Digital Marketing for SMEs
The one strategy which many have found effective in their business is torture and improve the effectiveness of the marketing strategies through the role of influencers marketing. Susmita Banerjee Executive Director. Influencer marketing is defined as ‘the practice of marketing to specific individuals who have
Navigating the Digital Marketing Landscape for SMEs
The importance of mastering digital marketing techniques is no longer taken lightly by small and medium-sized enterprises (SMEs). For quite a number, it has become a matter of growth or even existence. Sounds easy, right? In fact, there are challenges in the digital marketing arena
How Vital is Security for your Application Development and Company?
The Imperative of Software Security in a Connected World In today’s connected world, technology is everywhere, and so is software. A simple software error or vulnerability can lead to millions of dollars in losses for your company. Utilizing the right tools allows us to identify and
Paid Ads vs Organic – Which to Go for?
Both paid ads and organic marketing are crucial components of a successful digital marketing strategy, but deciding which one to focus on depends on your business goals, budget, and timeline. Every new or established business is in search of the perfect marketing strategy, either doing
Why SEO is Still Relevant in 2024: Optimizing Your Website Health
When we talk about website health, it involves more than just visual appeal. It’s about how your site performs, ranks, and attracts traffic. In a time where digital marketing is constantly evolving, SEO (Search Engine Optimization) continues to be an essential tool to gain organic,