Best Social Media Platforms for Small Business
Social media platforms have been beneficial to almost all small-scale businesses in ensuring they increase their clientele, brand presence, or establish a community around their products and services. Nevertheless, the availability of numerous platforms makes it daunting to determine the most suitable ones based on
TikTok: Adapting to the Fast-Paced Content Trend
On social media, TikTok has revolutionized the consumption of content with hyper-vertical short video clips designed for audiences that have shorter attention spans compared to other countries. TikTok, to everyone’s surprise, has grown in popularity in recent years and at present is among the top
The Role of Influencers in Digital Marketing for SMEs
The one strategy which many have found effective in their business is torture and improve the effectiveness of the marketing strategies through the role of influencers marketing. Susmita Banerjee Executive Director. Influencer marketing is defined as ‘the practice of marketing to specific individuals who have
Navigating the Digital Marketing Landscape for SMEs
The importance of mastering digital marketing techniques is no longer taken lightly by small and medium-sized enterprises (SMEs). For quite a number, it has become a matter of growth or even existence. Sounds easy, right? In fact, there are challenges in the digital marketing arena
How Vital is Security for your Application Development and Company?
The Imperative of Software Security in a Connected World In today’s connected world, technology is everywhere, and so is software. A simple software error or vulnerability can lead to millions of dollars in losses for your company. Utilizing the right tools allows us to identify and