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The Role of Emotional Intelligence in Content Marketing
Content is everywhere today, if we talk about the average time spent on social media today it is a massive 3.4 hours daily. So this is certainly a lucrative career if done right. Unfortunately 90% fail, those who fail may probably be more successfully copying
The Rise of Voice Search and How it Impacts SEO
It’s becoming increasingly popular, especially the convenience that it adds to your day. Technology is being reshaped at a rapid rate, with AI virtual assistants now such as Siri, Alexa and Google assistant becoming ubiquitous, the method in how you seek information has truly evolved.
Social Media Advertising Beyond Facebook and Instagram
While Facebook and Instagram have long dominated the market, savvy marketers are exploring alternative platforms to connect with their target audience. In this blog post, we'll take a closer look at the realm of social media advertising beyond the familiar territory of Facebook and Instagram,
Crisis Management in the Digital Age: Handling Negative Publicity Online
Information travels at the speed of light and social media can make or break reputations in seconds, crisis management has never been more critical for businesses and individuals alike. Negative publicity, whether caused by a PR misstep, a customer complaint gone viral, or a social
Adapting a Security Mindset for Your Business
There is a direct correlation between the strength of your security culture and the security of the applications and products you build. Security culture is what happens on Friday at 5pm when people are left to make their own decisions. Imagine that a developer has
Optimizing Your Business for Local Searches with Local SEO
The primary source for people looking for goods and services in their neighborhoods in the modern digital era is a search engine. Local search engine optimization (SEO) has consequently become a vital tactic for companies looking to draw in local clients. To increase your company's
Digital Marketing for Online Stores: How to Stay Competitive in the World of E-Commerce
The emergence of e-commerce has changed how companies run their operations and created new opportunities for expansion and revenue. Though the online market is cutthroat, success cannot be assured by simply opening an online store. For e-commerce businesses to grow their traffic, customer base, and
Tips for Professionals on Building a Killer Brand Online
Personal branding is no longer just a catchphrase in the age of the digital; it is now a potent tool that can help you define your professional identity and create new opportunities. Professionals have the rare opportunity to curate their personal brand and present their
The Revolutionary Effects of AI and Machine Learning in Contemporary Marketing
In the current digital era, marketing is no longer limited to conventional tactics and labor-intensive procedures. The landscape of modern marketing has changed as a result of the quick development of technology, especially in the areas of artificial intelligence (AI) and machine learning (ML). With
Best Practices and Advice for Creating the Ideal Email Marketing Campaign
Email marketing is still a potent tool for companies to connect with their customers and increase engagement in the digital age. In addition to effectively delivering your message, a well-designed email campaign can foster customer relationships and increase conversion rates. Take into account these best